On this day in 2010, HowBigIsYourEco first came into being. It seems fitting to mark our first anniversary with look back over the year that was and dish out kudos to some of the amazing brands and initiatives that have appeared on these pages. Click on the links ...

It's interesting to note that a good number of innovations in the men's style arena tend to come from brands with sporting pretentions. Like Dragon Alliance plant-based sunnies, Rapa Nui's traceability concept, PUMA's packaging and these boardshorts by Globe. Nothing instills appreciation for the planet like the love of ...

Hot on the heels of revealing their Clever Little Bag, PUMA yesterday announced its intention to become carbon neutral in 2010. They'll pull off this feat by offsetting direct and indirect carbon emissions via projects in Africa. To keep it all legit, the company has roped in a third ...

This jazzy shoebox-slash-shopping bag hybrid is the latest salvo by PUMA to pitch themselves at the forefront of sustainability. Developed with industrial designer Yves Béhar, the reusable Clever Little Bag carries shoes from the factory to the customer. Launched this week, expect to see them cropping up locally ...