Fashion and ego are a bit like peas and pods. One doesn’t really exist without the other. Eco is just as important as ego when it comes to fashion. Actually, dressing eco-ethically (translation: doing good by the planet and the people on it) amps up the feel-good factor that comes with a set of stylish threads. But here’s the rub: if you search for eco-ethical fashion, you’re more likely to uncover a pair of heinous hemp fisherman’s pants than a cute party frock or chic tailored pants. Which isn’t to say it’s not possible, it’s just a little tricky.
At least, it was until HowBigIsYourEco came along.
In reality, many of the labels you know and love—the ones creating fashion you actually want to be seen in—are doing little things behind the scenes to lessen the impact they have on the Earth. But unless you’re talking to the designers or scouring their press releases, you’re probably not up on it. That’s where HowBigIsYourEco comes in.
Working as a fashion editor for a national magazine, I did talk to the designers (and read the press releases). And I discovered that style and sustainability aren’t mutually exclusive. Hallelujah! HowBigIsYourEco is created for anyone who’s into style and the planet so that we can find a happy medium.
Want an all-Australian made wardrobe? Done. Fancy knowing that every piece you buy has benefited a charity of some sort? Easy. Ever hankered after a pair of sexy sequined hotpants whipped up out of sustainable materials? We know where to get them (for real!).
HowBigIsYourEco tracks the trends, showcases the labels and tells you what you (hopefully) want to know to look great and make the world a little better. Let us stroke your eco each season. You’ll like it, promise.
How big is your eco? Let’s find out.