Emma Watson 4 People Tree SS11

UK fair trade collective People Tree have revealed their latest collaboration with actress and eco-style pin up girl Emma Watson.

Waston is positively smoking in a Sasha drape dress (£48) in the campaign image (above) for the new collection which is created from fair trade fabrics. The star is said to have had a hand in the design of the range.

The collection is Watson’s third and final collaboration with People Tree, but her fashion adventures won’t end there—she has an organic collection with Italian designer Alberta Ferretti in the works, due any minute now.

Emma Watson for People Tree hits UK stores at the end of Feb, but the label already has 12 pieces available online, including a selection of dresses (basic black, dotted, black + red check), harem pants, a blazer and printed tees.