Makeup Mole: Weleda Pomegranate

Weleda are rapidly becoming one of my favourite organic skincare brands. Not only are they the oldest (developed in 1921), but their products just really work. I only started using the brand fairly recently so I’ve tried a handful (there are over 100 in the range, from products for babies, to skincare to toothpastes), but I’ve liked everything I’ve tried so far.

Weleda are absolutely massive in Europe, and also internationally, with stand-alone stores in places like Tokyo, London and Paris. They are also sold in all the top-end department stores, so it’s only a matter of time that they take off like wild fire here in Australia as currently they are only in selected health food stores.

In addition to being really good products they are also very reasonably priced, which is a surprise given the high prices on many other organic brands. One expects to pay more for organic skincare as obviously a lot more goes in to the farming process than a regular brand and they aren’t adding lots of petrochemicals and nasties to increase the shelf life. However it’s all about economies of scale—because Weleda has been going for a long time and it has so many loyal fans in Europe and the US, they can keep prices down. And it hasn’t compromised the quality of the ingredients which are still sourced globally through biodynamic farms.

I was happy to find out they also source ethically. For instance, as the biggest buyers of rose oil in the world (400 million blooms annually), they began working with farmers in Turkey to encourage organic cultivation and now nearly 300 farmers in Turkey’s “Valley of the Roses” make their living producing organic roses for Weleda.

But back to the new range, Pomegranate! The pomegranate has been a powerful symbol of youth and fertility for over 5,000 years, and now in 2010 it’s one of the hot anti-ageing natural wonder products to watch.
The range was designed for skins heading towards maturity—alright, it’s actually labelled “regenerate and firm ageing skin” (sadly, this is now the case with mine) and promises radiance and wrinkle reduction. The pomegranate seeds are farmed in Turkey, then cold pressed and filtered to preserve their powerful complex of mono and polyunsaturated fatty acids.

The products also contain argan and macadamia nut oil to increase the suppleness of the skin, and whilst I can’t vouch for the wrinkle reduction (yet), my skin does feel good the next day. That’s a scientific analysis, isn’t it? To be honest, for me, reviewing skincare is a pretty simple business—either my skin looks and feels better, or it doesn’t. The Weleda Pomegranate range is working for me, so it’s a keeper.
Weleda products are Natrue certified, biodynamic, ethically sourced, free from synthetic fragrances, colours, preservatives and not tested on animals.

Weleda products are sold through selected health food stores throughout Australia. For more information about this organic wonder range, click here.

The Makeup Mole