Neon Hart goes organic

The second rock-inspired Neon Hart collection by model-slash-designer Jess Hart lands in General Pants Co. today—the highlight? Cool, limited edition, slouchy organic cotton tees.

The images emblazoned across the Australian made tees (see below) are happy snaps from Hart’s global travels as an international It girl—a shot from a plane coming into NY (every time I try to do that I get in strife from the flight attendant!), a palm tree on Dunk Island and the aftermath of the Bonnaroo music festival in Tennessee.

Just 80 of each style is available, individually numbered, signed and accompanied by a tale written by the model telling the story behind the image she captured.

Print number one of each design is to be auctioned for Destiny Rescue, Jess’s favourite cause (the charity got a cut of sales from the first Neon Hart collection, launched earlier this year, which went off like the proverbial frog in a sock).

The new Neon Hart range drops in General Pants stores and online from today. Call 02-9290 0800 for stockists.