NEW: Gary Bigeni SS10-11

To grasp the concept of elegance, one only needs to cast an eye over Gary Bigeni’s infinitely chic Awaken Identity collection which is new to stores.

Drawing inspiration from New York artist Georgia O’Keeffe, Bigeni pushes the boundaries of his slinky draping, adding in fresh elements for the season. If black is your thing, look elsewhere—the designer has eschewed fashion’s fallback colour for a confident experimentation with subtlely seductive colour.

Gorgeous leather pieces join his repertoire of jersey and merino for the first time. Shoes also make their debut, along with neutral belts, the perfect anchor to an outfit.

The sophistication of Bigeni’s cuts always reveal more than is apparent at first glance. His distinctive skill and unique way with fabric makes this designer one of the country’s standout talents. Timeless, full of class… and did we mention elegant?

How big is Gary Bigeni’s eco? Take a look at the designer profile for more details and pictures from the new collection.