NEW: Gorman SS10-11

One of the first big labels to pursue an organic agenda, gorman has unleashed its latest collection, Paint, Draw and Colour In.

Appropriately, as the name implies, the focus is on delightful colour and print—bubble gum shades abound, sitting alongside muted natural tones and pretty florals.

“For fresh Summer dressing, mix neutrals such as oatmeal, khaki and beige with ‘gelato brights’ in simple shapes or patterns,” is designer Lisa Gorman’s tip for the season. “Accents of tan via thin belts, cut out sandals and satchel bags, weave a little nostalgia.”

On the nostalgia front, Lisa dishes up a hint of 50s in full chambray skirts and high-waisted bikinis with a little 60 flashback thrown in the mix in the form of shift dresses. And Lisa brings her take to the hot footwear trend of the moment, clogs, with vegetable tanned finishes.

The label’s slouchy cropped pants in salmon or mint are the kind one could live in for the season. Other key cues include pretty detailing (ruffles and ruching) and shorts (hi-rise, flared leg).

This is the seventh season that gorman has released an organic collection in conjunction with the main line, now accounting for on fifth of the label’s ouput.

How big is gorman’s eco? Check out the designer profile, with more details and pictures from the latest range.

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