Following on from being crowned Best Men’s Designer and Best Newcomer in the 2011 HowBigIsYourEco Awards, Song For The Mute have walked away with another, admittedly much more important, accolade: the L’Oreal Melbourne Fashion Festival Designer Award.
The gong is handed out each year to the most promising new talent of the past 12 months, with the impressive roll call of previous winners going on to achieve big things: think Dion Lee, Romance Was Born, Josh Goot and Toni Maticevski.
Impressively, the SFTM team of Melvyn Tanaya and Lyna Ty are just three seasons old which proved no barrier to beating out more established, high-profile names such as Ellery, Lui Hon, Arnsdorff, Laurence Pasquier, Dress Up, From Britten and our beloved bassike (who HBIYE incidentally named runner up to SFTM for men’s wear and runner up for Designer of the Year).
The win is not only a significant recognition of some very well deserved talent but also for the fact that a menswear label has toppled all other contestants—menswear is so often under-represented at the various fashion weeks and festivals around the country that it’s a massive coup for the brand and, I’d like to think, a fillip to our men’s designers.
Melvyn and Lyna scored $20K worth prizes including a wad of cash and a trip to a major European trade show.
As uncouth as it is to say ‘I told you so’, to quote my words from the HBIYE Awards post: “[Song For The Mute] are doing something right. Very right. Prediction: big future ahead.”
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- Song For The Mute